Welcome to Module 2 Course 2 – Analytical Tools and Techniques
This course provides a concise description of different tools and techniques used to solve business problems. A few of these tools were described in Course 1 – Problem Solving; such as Brainstorming and Root Cause Analysis. This course continues with the application of tools and techniques in three areas: 1) Strategic tools such as STEEP, Porter’s Five Forces, SWOT, GE Business Screen Matrix and the Ansoff Matrix; 2) Customer tools such as Segmentation Analysis, Buyer Utility Maps, and Customer Surveys; and 3) Data Analysis using logical techniques such as statistics.
Listed below are some instructions on how to take this course:
Moving through the Course – Use the arrow buttons in the lower right section of the page to move through each page of the course.
Course Outline – An outline of all pages and chapters is listed on the left side of the page.
Progress Bar - As you work through the table of contents, a progress bar will appear in the upper left portion of the course box.
This course includes three supplemental files: 1) Strategy Tool Kit; 2) Tools Techniques Handbook; and 3) Excel Statistics Workbook.
Review Questions – Review questions appear at the end of each chapter.
NOTE: THERE IS NO CERTIFICATE OF COMPLETION ASSOCIATED WITH THIS COURSE!
